Review of RTD Decision Manager

Oracle Real-Time Decisions is Oracle’s premiere decision management product, a powerful platform that combines both rules-based qualification and predictive analytics to power solutions for real-time enterprise decision management. Until now, however, users were left to manage their platform by either developing their own User Interface or by managing it directly from the robust back-end Decision Center. Oracle RTD Decision Manager provides an intuitive and easy to use business-level interface, allowing business users to manage and control their systems directly. This end-user oriented web-based tool is configured specifically to each organization’s own choices, and allows users access to select Decision Center analytic reports directly from the Decision Manager interface.

Decision Manager Overview

The major benefit of the Decision Manager is that it can be used easily and effectively by users with little technical know-how. Users can be assigned specific views and permissions, allowing different users to view different role-based perspectives. For example, Channel Managers can have a Placement (or Page)-based view while a Marketing Manager can have a campaign-based view. This allows different users to configure the tool in the way that works best for them, while ultimately managing the same set of objects.

The Decision Manager uses a folder-based structure specific to the individual installation. Creatives can be organized into Offers, and Offers into Campaigns, each with its own basic eligibility information (start and end dates, for example) as well as user-defined business rules for more targeted eligibility. Business rules can use any customer attribute, including session and contextual data.

The Deicison Manager allows users to organize their choices into Projects. Projects are defined groupings of choices within which elements can be bundled together, and then versioned, tested, deployed, and disabled as a unit, enabling business users to collaborate with content creators and technical users on the same project. Tags are another useful addition, allowing users to mark choices, then later pull up all offers with the same tag (Holiday, for example).

Breakdown

The Main screen of the Decision Manager is arranged into four sections: the Project Context box, the Panel box, the Detail Box, and a Search box. There is also a helpful Breadcrumb Line that appears in the Header when a choice is selected.

Decision Manager Main Screen

The Project Context Box

The Project Context Box

The Project Context box displays the context in which a user wants to operate, either within the Main Repository or within an active Project. The Main Repository is the database that contains all of the current choices in RTD. It is used for viewing choices and Projects, but users cannot create, edit, or delete choices; they must open the Project to make those changes.  The Project Context box is used primarily to inform the user of what Project they are working within.

The Panel Box

The Panel Box

The Panel box displays a hierarchical tree of the choices within the current Project, the changes in a Project, or the results of a search. The changes in a Project and Search Results generally appear as bar entries at the bottom of the Panel box that the user can toggle between.

The Detail Box

The Detail box is the main work area within the Decision Manager. When a user selects an existing choice or creates a new choice, the required fields and options will open within the Detail box. The contents of the Detail box will vary depending on the option selected: Create Project, View Project, Create Choice, or Choice Details.

The Decision Manager includes some nice usability features including customizable error and warning messages, tooltips to help users populate fields correctly, and a choice-level audit trail.

Conclusion

Oracle RTD Decision Manager provides an easy to use interface for Real-Time Decisions, allowing non-technical business users to easily create and manage all elements of their campaigns. Decision Manager allows seamless integration with content and campaign management systems while utilizing the powerful self-learning abilities that RTD is known for, all with a simple, intuitive, and easily learned interface.

For more information about Oracle Real-Time Decisions or the Decision Manager, call Objectifi today.

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